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Balise Auto raising funds for Junior Achievement of Western Massachusetts

‘Tires to Inspire’ campaign runs from Oct. 1 through Nov. 3

SPRINGFIELD, Mass. – Balise Auto, with nine locations throughout western Massachusetts, will be donating a portion of the proceeds from the sale of every set of four tires they sell from October 1 through November 30 to Junior Achievement of Western Massachusetts (JAWM) as part of its ‘Tires to Inspire’ campaign.

“We have been longtime supporters of Junior Achievement, its programs and events,” said Alex Balise, director of marketing at Balise Auto. “Financial literacy is so important, and this ‘Tires to Inspire’ campaign is our way of raising funding for and awareness of the amazing work JAWM does in our community.”

“Balise Auto has been a great corporate partner over the years, sponsoring events such as our ‘EnTEENpreneur Challenge’ and ‘Stock Market Challenge’ events,” said Jennifer A. Connolly, JAWM president. “We’re thrilled they decided to increase their assistance through this campaign. Our academically challenging programs are offered to local schools and community groups free of charge because of the financial support we receive from businesses like Balise, as well as individuals and foundations.”

Balise added, “Winter will be here soon with its snow and ice, so now is a great time for people to make sure their tires are in good shape. Even if you don’t need tires, we encourage anyone who can to support Junior Achievement through a direct donation.”

JAWM is dedicated to providing economic education and financial literacy programs to youth throughout western Massachusetts, opening their minds to their potential and preparing them for life after graduation.

To make a direct donation to Junior Achievement of Western Massachusetts, visit

About Junior Achievement of Western Massachusetts

Junior Achievement of Western Massachusetts was founded in Springfield, MA in 1919 and is the birthplace of JA. Today more than 13,000 students in grades K–12 in Western MA participate in JA programs annually. For more information, visit