Sponsorships & Advertising

Sponsored content is a type of promotional media that’s crafted by your business but shared by The Springfield Regional Chamber as the publisher. Use our influence to share a story that targets your core audience and talks about a topic that’s aligned with your brand.

• Your content will be featured prominently on our website homepage under Chamber News, and we’ll drive traffic to the content through our email and social media channels.
• Sponsored content receives higher engagement rates and can serve as a tool to lead to direct sales and relationship building.

See your business’ logo featured on our monthly digital communication that has a distribution list of nearly 3,000 local businesses and leaders, with an open rate of nearly 40% (almost double the industry average).

Email banner ads within SRC’s email communications help drive both engagement and revenue for members.

• Since email is an opt-in, one-to-one channel, it provides businesses a unique opportunity to grab the attention of a highly engaged local audience of nearly 3,000 chamber members and leaders, allowing members to reach high-quality leads that are already vetted.

The Springfield Regional Chamber drives the economic vitality of the western Massachusetts business community by attracting new investors and business owners, supporting existing organizations, and enhancing the region’s financial climate.

Showcase your business as an economic leader that’s integral to driving our region forward by advertising on our Economic Development Tools page. Our comprehensive set of tools help businesses discover:

• Local intel on vital metrics for establishing and running a successful business
• The latest economic trends
• Customer population
• Local competition
• Skilled workforce locations
• Areas for development opportunities

A banner ad, also known as a display ad, is essentially a digital billboard with the goal of driving traffic to an advertiser’s website. A great banner ad grabs the reader's attention and invites them to learn more about your business. They're bright, welcoming, have limited text and use images or multimedia to convey a message. Banner ads on SRC’s website will help: 

• Extend your reach by being placed in high-traffic locations (webpage options include our Member Directory, Events Page, or Job Board)
• Create brand awareness
• Generate click-throughs, purchases, and leads

In 2021, an average office employee sent over 10k emails and sent and received up to 140 emails per day. Based on these staggering numbers, being part of an email signature is an easy opportunity to add 10,000 extra touchpoints to increase brand awareness.

• Incorporate your brand into SRC’s email signature by providing us with a link to your general website, a link to a specific program/service your business provides, or curated content your company produces.
• Becoming part of SRC’s email signature will introduce your brand to a larger, well-connected audience filled with local decision-makers, business owners, and high-profile community members.

*Please note all content must be approved by leadership. SRC leadership has the discretion to edit the provided copy or image.