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Easthampton, MA, February 22, 2022 — As Riverside prepares for a new year, with a new President/CEO, Riverside is also launching a new brand! The new brand honors the organization’s more than 54-year history and creates space for new innovative programs in the future.

Lynn Ireland, new President & CEO stated, “I’m excited about the new brand, it positions the organization for future growth and innovation. It will help raise awareness of who we are and the important work we do with our clients and the communities we serve. Our new brand demonstrates resiliency, unity, and connection between all of Riverside’s constituents­­­­.”

This project was financially supported and fully funded by a grant from the Beveridge Family Foundation and bankESB. We extend our sincere appreciation for their ongoing support and partnership. “Riverside does such important work in empowering people with disabilities who live and work in our neighborhoods,” said bankESB President and CEO Matthew S. Sosik. “bankESB is proud to continue our longstanding support for Riverside in their mission to help everyone unlock their potential and build a stronger community for all.”

A third-party team was hired to create and develop the new logo and website. The process was supported by an internal team consisting of staff and Board members.

Riverside Industries, Inc. will now be known as Riverside. Our mission will stay the same: to empower people with intellectual and developmental disabilities to live rich and full lives. Riverside has been supporting families and our communities in the tri-county area for more than 54 years. The service Riverside provides is crucial to their client’s quest for satisfying jobs, life direction and meaningful community membership.

The new logo will launch in March followed by a new website, early spring 2022.