SPRINGFIELD, MA (09/07/2021) Mercedes Maskalik, formerly the Director of Marketing at CUE, Inc., a membership and professional development non-profit organization, has been appointed Assistant Vice President for Marketing and Communication at Western New England University. Vice President for Enrollment Management and Marketing Bryan Gross announced the appointment, citing Maskalik’s high degree of professionalism, technical skill, and expertise.
“We conducted a national search and had hundreds of highly qualified applicants. Mercedes really stood out, not only because of her knowledge and skill, but her positive attitude and energy over the campus community. As the University continues to grow, we feel Mercedes has the exact experience that will help us continue to thrive,” said Gross.
As Assistant Vice President for Marketing and Communication, Maskalik will oversee the University’s Division of Marketing and External Affairs whose mission and purpose are to broadly and creatively share the story of Western New England University regionally, nationally, and internationally.
“I am honored to join the WNE community as we begin this new and exciting second century,” states Maskalik. “I am excited to be part of an institution that is committed to preparing students with the skills and knowledge needed to excel in any field they choose, while also embracing the importance of preparing them to flourish in the opportunities of today and the possibilities of tomorrow with an agile mindset and entrepreneurial spirit. I look forward to collaborating with such accomplished faculty, staff, and students to share our great story and enhance the visibility of the University.”
In her previous position as Director of Marketing at CUE, Maskalik was responsible for the development, coordination, and management of all marketing and communications efforts to promote the CUE brand, the professional learning community, and the professional learning events. Maskalik received her MS in Organizational Communications from Central Connecticut State University and a BA in English from Southern Connecticut State University. An active member of a number of international associations, Maskalik’s professional affiliations include the American Marketing Association, the Public Relations Society of America, and the European Association of Communications Directors (EACD). She is the co-author of Social Marketing Environmental Issues, a theoretically-grounded text on social marketing strategies for influencing environmental behaviors.
Maskalik resides in Simsbury, CT, with her husband Alex and daughter Svetlana. The appointment is effective immediately.
Western New England University (WNE) is a private, nationally ranked, comprehensive institution with a focus on preparing work-ready and world-ready graduates. Founded in 1919 in Springfield, Massachusetts as a division of Northeastern College, WNE’s 215-acre suburban campus serves more than 3,700 students, including over 2,500 full-time undergraduates. More than 47,000 alumni have earned degrees through its 90+ undergraduate, graduate, and professional programs at Colleges of Arts and Sciences, Business, Engineering, and Pharmacy and Health Sciences, and School of Law. Students come from 39 U.S. states and territories and 23 countries. Of 44,486 living alumni, 30% remain within the region, residing in the four Western Massachusetts counties and northern Connecticut.
WNE is classified among nationally ranked universities in US News and World Report, and among the Top 100 Undergraduate Engineering programs, and in the Doctoral/Professional Universities category in the Carnegie Classification of Institutions of Higher Education.