SPRINGFIELD, Mass. — Market Mentorsthe region’s largest marketing, advertising and public relations agency, is pleased to announce it has received certification from the Women’s Business Enterprise National Council (WBENC), a leading non-profit organization dedicated to helping women-owned businesses thrive and grow.
“We had previously received certification through the Commonwealth of Massachusetts. Because we have clients outside of the state, pursuing this national certification made sense,” said company President Michelle Abdow. “We’re honored to be a part of a group of such successful and driven women entrepreneurs.”
WBENC certification provides Market Mentors with access to a vast network of support, including targeted business opportunities and increased visibility in corporate and government supply chains, education and development programs. It is also an approved third-party certifier for the SBA’s Women-Owned Small Business (WOSB) Federal Contracting Program.
“This certification opens the door so we can pursue opportunities with government agencies and programs, public schools and universities, and companies with supplier diversity and inclusion programs,” said Abdow.
WBENC certification validates that a business is at least 51 percent owned, controlled, operated and managed by a woman or women. One or more women must have unrestricted control of the business, a demonstrated management of day-to-day operations and a proportionate investment of capital or expertise. To become certified, business owners undergo a thorough vetting process, including review of business documentation and a site visit.
After working in media for over a decade, Abdow founded Market Mentors in her home in 2003. Over the past 18 years, it has grown to become the region’s largest, most trusted full-service agency for marketing, advertising and public relations, and now has a team of over 20 smart and talented professionals with multiple areas of expertise and breadth of experience across a range of industries.
About Market Mentors, LLC
Market Mentors, LLC is a full-service marketing, advertising and public relations agency located in New England and serving clients with global reach. They customize strategies and execute campaigns catered to each client’s specific needs that produce results. The highly experienced and creative team specializes in advertising, branding, media buying, graphic design, creative services, public relations, digital media and event planning to fuel business growth. Since 2003, the firm has proven expertise in all service areas and has the advantage of being the only area subscriber to Nielsen Media Research. At Market Mentors, it’s all about results. For more information, please visit marketmentors.com.