SPRINGFIELD, Mass. — Market Mentors, the region’s largest marketing, advertising and public relations agency, is proud to announce the addition of five new team members, adding to the depth and expertise of its staff. The hires span multiple departments including account services, copywriting, digital advertising and public relations.
“Over the past year, our agency and our people have demonstrated their exceptional talents and resilience in the face of adversity,” said company President Michelle Abdow. “We are growing in every sense of the word and are excited to welcome these five new hires, each of whom brings a wealth of expertise.”
Elizabeth Barry, a resident of Wethersfield, Conn., joined the agency as a public relations specialist. She has extensive experience gleaned from time spent producing morning news at FOX61 and WFSB in Hartford. A graduate of Endicott College and Southern New Hampshire University, Barry holds undergraduate and graduate degrees in communications. In her new role, she writes press releases as well as short and longform copy, and works to earn media opportunities for clients.
Chase Hoffman, a resident of Southampton, Mass., joined the team as an account executive. Possessing previous agency experience, he capably assumed his role, displaying attentiveness, confidence in his recommendations and an eagerness to deliver exceptional customer service. He is a graduate of Westfield State University and holds a communications degree with a public relations concentration.
Christopher Proulx, a resident of Granby, Conn., joined the agency as a digital advertising specialist. A graduate of American International College and Westfield State University, and holding Google Ads and Analytics certifications, he capably runs digital advertising campaigns on Google and across social media channels. In addition, he researches and develops keyword strategies as part of SEO/SEM best practices.
David Smith, a resident of Windsor Locks, Conn., joined the firm as a content writer, penning short and longform copy for digital and print placements, websites, blogs and social media. After earning his degree in communications at the University of Connecticut, he worked in broadcast media at WWLP-22 News in Springfield and Fox61 in Hartford.
Sara West, a resident of West Hartford, Conn., serves as an account director, leveraging her education at the University of Colorado at Denver and experience amassed from working her way up in the industry. Her primary responsibilities include managing accounts and creating, managing and executing multi-channel marketing campaigns incorporating SEO, social media, inbound marketing, HubSpot, email, mail/print campaigns and events to drive customer acquisition for clients.
“Beyond these wonderful new hires, our team continues to grow,” furthered Abdow. “We currently have other open positions with plans to add more in the coming months.”
Market Mentors has a wide variety of clients in industries including automotive, banking and finance, education, energy, health care, home improvement, legal, manufacturing, nonprofit, political and retail. To learn more about the new team members, the agency or its service offerings, visit marketmentors.com.
About Market Mentors, LLC
Market Mentors, LLC is a full-service marketing, advertising and public relations agency located in western Massachusetts and serving clients with global reach. They customize strategies and execute campaigns catered to each client’s specific needs that produce results. The highly experienced and creative team specializes in advertising, branding, media buying, graphic design, creative services, public relations, digital media and event planning to fuel business growth. Since 2003, the firm has proven expertise in all service areas and has the advantage of being the only area subscriber to Nielsen Media Research. At Market Mentors, it’s all about results. For more information, please visit marketmentors.com.