Skip to content

Grow Your Business

Springfield Business research center

Make better business decisions.

Discover local intel and information to help your business make smarter, faster and better decisions. Find the details you need for your business with our interactive data tools below.

The business climate is the general economic environment that local businesses operate in. Reviewing and understanding the local business climate provides valuable insights about the economy, costs, risks, and incentives that may impact the success of your business.

Answer the following questions:

  1. WHAT is the business climate in Springfield?
  2. WHAT costs and assistance should I know about?
  3. HOW do I use this information?

 

 

An important part of market research is gathering information about your industry, and we can help with this. By researching your industry thoroughly, you can minimize the risk to your business, identify new opportunities and communicate better with your customers.

Answer the following questions:

  1. WHAT trends are impacting the industry?
  2. WHAT are the industry benchmarks?
  3. HOW do I use this information?

 

 

It’s the first lesson of Business 101: you need to know who your customers are and where they are located, and this page can help you do this. Once you have defined your target customers, you can then use our simple mapping tools to discover where your customers are located. Here are the questions this page will help you answer.

Answer the following questions:

  1. WHO are my customers?
  2. WHERE are my customers?
  3. HOW do I use this information?

 

 

Whether you’re starting a new business or running an established business, it’s essential to analyze your competition. Competitive analysis doesn't have to be complicated. This page gives you a simple process to help identify who your competitors are, where they’re located and some tips to help assess their strength, weaknesses and potential impact on the success of your business. Here are the questions this page will help you answer.

Answer the following questions:

  1. WHO are my competitors?
  2. WHERE are my competitors?
  3. HOW do I use this information?

 

 

Business planning is about finding future opportunities in the marketplace. This page provides you with information that can help you identify those opportunities and make smarter business decisions. We show you: where new development is occurring or planned to occur; how fast the municipality is growing and where opportunities may exist for your business.

Answer the following questions:

  1. WHAT can create opportunities for businesses?
  2. WHERE are opportunities arising?
  3. HOW do I use this information?

 

 

Great businesses have great employees, and today, employing the best people is more essential than ever. Every labor market is unique and your ability to hire good people will depend on several factors including the size and skillsets of the local population as well as the qualifications your business requires. This page will help you answer three important questions.

Answer the following questions:

  1. WHAT are the key workforce indicators?
  2. WHERE are the employees that I need?
  3. HOW do I use this information?

 

 

Once you have decided you need new premises for your business and you’ve narrowed down the potential locations, you need to lease or buy a property that works for you. Here are the questions this page will help you answer.

Answer the following questions:

  1. WHAT commercial properties are currently available?
  2. WHAT are the fundamentals of commercial real estate?
  3. HOW do I use this information?