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Eastern States Exposition has joined the Victory Cheese movement to help New England dairy farmers and cheesemakers, many of whom have been affected by the shutdown during the COVID-19 pandemic, increase sales and market their products. “Just Say Cheese!,” the first offering in a series of unique and evolving cheese packages to promote the dairy industry, is on sale now and consumers can join this effort to help support the dairy industry by purchasing a unique, curated package of local cheese products for personal consumption or as a gift.


The “Just Say Cheese!” box includes the following locally-produced selections:

  • Two 4-oz. tubs of Thomas Farm Goat Cheese, Plain and Chive –
  • Two 8-oz. bars of Smith’s Country Cheese, Sharp Cheddar and Smoked Gouda –
  • Two jars of Side Hill Jelly, Red Raspberry and Cinnamon-Pear –
  • Two 5-oz. bags of Jack’s Crackers, Red Wine and White Wine –
  • Plus additional goodies and surprises from the ESE Farmers Market!


Selections change bi-weekly and are pre-sold online for curbside pick-up at the ESE Farmers Market located inside Gate 9A of the Exposition. Pick-ups will be scheduled every other Thursday and Friday beginning September 10 and 11, 1-7pm and continue to the end of the year.


Add to your purchase by including selections from the Eastern States Farmers Market of wine-related accessories including cork holders, wine glasses, bottle and glass boards, cutting boards, bottle holders, agricultural-related products, and more.


Online orders must be complete by noon the Wednesday prior to pick-up. For times, details and ordering information, visit


More information on the Victory Cheese movement is available at


Eastern States Exposition is a not-for-profit corporation committed to excellence in providing year-round opportunities for the development and promotion of agriculture, education, industry and family entertainment while preserving our New England heritage.


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