Ware, MA – April 26, 2021 – Country Bank, a full-service financial institution serving central and western Massachusetts, is pleased to announce that Justin Roberts has joined the Marketing and Community Relations Team as the Vice President of Marketing. Roberts, who resides in Wilbraham and grew up in Sutton, has a unique understanding of Country Bank’s vast marketing area. Robert’s experience in strategic marketing spans over ten years in various industries. As a former small business owner, he also brings more than just his marketing savvy; he brings real-life experience.
“I am excited to join the Country Bank team; having admired the brand for several years, I am looking forward to help activate the Bank’s founding partnership of the Worcester Red Sox and promoting Country Bank’s presence throughout the region.”
In Robert’s previous positions, he worked as the Development Officer at American International College (AIC) in the Office of Institutional Advancement. He also worked at MassLive Media, where he helped lead the Digital Marketing Strategy team to support local, regional and national clients. His entrepreneurial spirit recently led him to open his own marketing and community relations agency before joining the Country Bank team.
Roberts earned his Bachelor’s and MBA from AIC in Marketing and is the founder of Suit Up Springfield. This non-profit organization provides professional attire and mentorship to the young men of Greater Springfield. He also serves as the Vice President of the Board for Greater Springfield Habitat for Humanity. He has served on many non-profits, including AIC, the Wonderfund of Massachusetts, the Young Professionals Society of Greater Springfield, Rotary Club of Springfield, and Square One.
“We are thrilled to welcome Justin to the Marketing and Community Relations team; his experience in Marketing and digital strategies, combined with his extensive civic and community engagement, makes him a perfect fit for Country Bank,” stated Miriam Siegel, First Senior Vice President of Human Resources. “We’re proud of Justin’s efforts within the communities we serve and look forward to his profound passion for community service while representing Country Bank. His overwhelming energy and creativity align and support our iSTEP Corporate Values of Integrity, Service, Teamwork, Excellence, and Prosperity. We are pleased that he has chosen Country Bank to be his Employer of Choice.”
Justin is a member of the New England Financial Marketing Association (NEFMA) and received the Game Changer award from the Center for Human Development for making a positive life-changing difference in the community. He enjoys golfing and spending his free time dabbling in gourmet cooking with his family.
About Country Bank
Country Bank is a full-service mutual community bank serving central and western Massachusetts with 14 offices in Ware, Palmer, West Brookfield, Brimfield, Belchertown, Wilbraham, Ludlow, Leicester, Paxton, Charlton, and Worcester. Country Bank is a member of FDIC, DIF, and the SUM network. Country Bank can be reached at 800-322-8233 or online at countrybank.com.