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COMCAST RISE HELPS 1,100 MORE SMALL BUSINESSES OWNED BY PEOPLE OF COLOR WITH MARKETING AND TECHNOLOGY SUPPORT – INCLUDING 30 IN MASSACHUSETTS Brings total awardees to nearly 4,700 nationwide since program launched in late 2020

SPRINGFIELD, MA – Sept. 20, 2021 – Comcast has announced its fourth round of Comcast RISErecipients, which includes 1,100 small businesses owned by people of color, that will receive a TV campaign, production of a TV commercial or consulting services from Effectv or computer equipment, internet, voice or cybersecurity from Comcast Business.  To date, nearly 4,700 Comcast RISE awardees have been announced nationwide and the program will have supported 13,000 small businesses by the end of 2022.

 

In Massachusetts, 30 businesses are Comcast RISE awardees including Give Music Inc., a non-profit in Springfield.

 

“Music Inc. offers opportunities for school-aged children and adults to experience the joy of overcoming fear through artistic challenges, creation and performance art using the latest technologies,” said Michael Grant, President of Give Music, Inc. “Becoming a Comcast RISE recipient means that I can focus on supporting my organization’s artists during the pandemic through live-streamed programming and virtual classes.  For me, personally, I can now finally focus more on growing my business and less on trying to exist day-to-day.”

 

“While we know that no single organization can solve historic and systemic inequities overnight, we are committed to taking tangible actions that can drive long-term impact and change,” said Paul Savas, Vice President of Comcast Business for Comcast’s Western New England Region, which includes western Massachusetts.   “Comcast RISE offers the opportunity for small businesses owned by people of color to help grow their businesses, create jobs, and play a vital role in supporting our communities. This new round of Comcast RISE awardees will provide more entrepreneurs of color with the resources and tools they need to scale their businesses and thrive for years to come.”

 

Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” provides the opportunity for small businesses owned by people of color nationwide to apply for one of the following support focus areas:

 

  • Marketing Services: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including:
    • Media: A linear TV media campaign to run over a 90-day period.
    • Creative Production: Turnkey :30 TV commercial production, plus a media strategy consultation and 90-day media placement schedule.
    • Consulting: Advertising and marketing consultations with local Effectv marketing, research, and creative teams to gain insights on how to drive business.

 

  • Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as internet, voice, and cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for technology makeover services.)

 

Comcast RISE recipients also receive access to Ureeka, an online platform for entrepreneurs with a specialized online networking community with educational resources, sources of capital, and vetted experts.

 

All eligible applicants will receive a monthly Comcast RISE newsletter with educational content, and all small business owners can visit the Comcast RISE destination on the X1 platform featuring aggregated small business news, tips, insights, and more. Just say “Comcast RISE” into the X1 voice remote.

 

Comcast’s Ongoing Commitment to Advancing Digital Equity

Comcast RISE is part of Comcast’s ongoing efforts to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast has committed $1 billion to programs and partnerships that will reach an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world.

 

For information on Comcast RISE or to apply for marketing and technology services, visit www.ComcastRISE.com.  The next wave of applications for Comcast RISE marketing and technology services will close on October 17, 2021.

 

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.

 

About Comcast Business

Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, visit www.business.comcast.com or call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social.

About Effectv

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.